It’s a new year, and you’re all set for washboard abs and a watertight budget. This year, every calorie and every cent will be counted. You’ll do a thousand steps and spend an hour in the gym every day, eat five small meals and dedicate twenty minutes to meditation to...
Have you ever come across the phrase tabula rasa? It’s a Latin term meaning a “blank tablet or slate”, and has its origins in Ancient Rome. You see, long before innovators such as Steve Jobs revolutionised the art of note-taking, the ancient Romans were using a...
Every year, on the fourth Friday of November, stores all over the world brace for the biggest day on the retail calendar: Black Friday. Generally considered the official start of the holiday shopping season, this annual tradition – originally a US institution but...
Within the field of consumer science, there is a phenomenon called cognitive dissonance, otherwise known as “OMW-why-did-I-buy-that-life-size-replica-of-the-Iron-Throne-on-eBay?”. Basically, cognitive dissonance involves seeking affirmation and facts that support...
