by Charl Mijnhardt | Jan 4, 2019 | 2019, Uncategorized
It’s a new year, and you’re all set for washboard abs and a watertight budget. This year, every calorie and every cent will be counted. You’ll do a thousand steps and spend an hour in the gym every day, eat five small meals and dedicate twenty minutes to meditation to...by Charl Mijnhardt | Jan 2, 2019 | 2019
Have you ever come across the phrase tabula rasa? It’s a Latin term meaning a “blank tablet or slate”, and has its origins in Ancient Rome. You see, long before innovators such as Steve Jobs revolutionised the art of note-taking, the ancient Romans were using a...
by Charl Mijnhardt | Nov 21, 2018 | 2019, Uncategorized
Every year, on the fourth Friday of November, stores all over the world brace for the biggest day on the retail calendar: Black Friday. Generally considered the official start of the holiday shopping season, this annual tradition – originally a US institution but...by Charl Mijnhardt | Nov 20, 2018 | 2019
Within the field of consumer science, there is a phenomenon called cognitive dissonance, otherwise known as “OMW-why-did-I-buy-that-life-size-replica-of-the-Iron-Throne-on-eBay?”. Basically, cognitive dissonance involves seeking affirmation and facts that support...
